Tip #1: Call new leads in under a minute. The Leads360 study found that calling in under a minute boosts conversion rates by 391%. Enough said.
Tip #2: Call more than once. 50% of leads are never called a second time, so you’ll gain an edge simply by being one of the 50% that always calls a second time.
Tip #3: Persist, but don’t pester. The Leads360 study found diminishing returns after the sixth call. Know when it’s time to move on.
Tip #4 Don’t forget to email. Sound obvious? 40% of leads never get an email prior to connection by phone, yet pre-contact email improves conversion.
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